Readership Profile

Insurance & Risk Professional is the major magazine covering the insurance and risk management fields in Australia and New Zealand. As the official journal of the National Insurance Brokers Association of Australia, the Australasian Institute of Charted Loss Adjusters and the International publication of the Insurance Brokers Association of New Zealand , It's a "must-read" for all insurance intermediaries.

However, over the past few years Insurance & Risk Professional has become a major reference point that all industry professionals use for their news and information.

The risk insurance industry touches practically every aspect of people's lives. It's also regarded as the most competitive industry in the region, with major new challenges and opportunities emerging every week. It's a major user of technology and has a global focus.

Insurance & Risk Professional reflects that dynamism. We investigate and analyse the issues facing all areas of the industry. We report on new international and regional insurance trends; new products and services; technical developments; risk management; insurance law and accounting; technology; reinsurance; life and disability; superannuation; workers' compensation; premium finance; legislation… if it affects the industry, Insurance & Risk Professional reports it.

What makes our magazine different from many other "trade" publications is our simple philosophy: we respect our readers. We don't fill our pages with tedious articles that nobody reads. We understand the industry's issues and we have access to the people who can tell us what is happening. The result is clear, informative articles. In the words of one reader:

"It's a world-class magazine. It's very well written. It's stimulating, and it's always worth reading."

An Andersen Consulting survey found that Insurance & Risk Professional rated 4.4 out of 5 for "usefulness". An independent Business Issues survey conducted for NIBA found that 99% of respondents constantly use the magazine. The same survey found high levels of reader satisfaction.

If you want to guarantee your advertising is reaching the decision-makers, or many professional groups that service them, it has to be in Insurance & Risk Professional. In the words of one major advertiser:

"When the magazine reaches your readers, our phone starts ringing."

Insurance & Risk Professional publishes seven times a year, on the first day of each publication month: February April June August October and December. We also publish a special edition following the annual NIBA Convention. If you would like more information regarding the NIBA Convention, visit http://www.niba.com.au/convention

Our Readers

• Our readers include some of the most successful small business operators in Australasia - insurance brokers. This magazine is regarded as essential reading for every life and general insurance broker.
• We also circulate to the movers and shakers of the insurance industry and the wider financial services sector in Australia and New Zealand - chief executives, chief financial officers, general managers, reinsurers, actuaries and claims managers.
• The people who service the industry or rely on its products and expertise - corporate risk managers and insurance buyers, risk engineers, loss adjusters and assessors, lawyers, accountants, premium financiers, financial advisers, students, journalists, politicians, legislators and regulators….. to our thousands of readers Insurance & Risk Professional is an essential source of information. That's why our circulation keeps growing.
• Our international circulation keeps growing, too. Our readers include professionals in the United Kingdom, the United States, Europe, South East Asia and the Pacific.